Tuesday, August 24, 2010

Apartment Hunting? Keep those Energy Bills Down.

It's end-of-summertime here in Boston, MA, which means that droves of college students are about to move back into Beantown and the Great Apartment Hunt is about to begin anew.

Every year millions of students and twenty-somethings make the apartment switch, but how many stop and think about the money they could be saving on utility bills by asking a few simple questions?

Here's 5 simple questions to identify energy-gushers in your apartment search and some cheap ways to fix any problems you may find:
  1. Ask to see the utility bills! Seems pretty obvious, but few people do it in retrospect. Try to get a year's worth of bills as costs vary with seasonal weather. Alternatively, and much simpler, ask the current tenants if you can see their profile on Wattzy!
  2. Is the water heater insulated? If you find an uninsulated hot water heater, wrap it up with a special blanket you can get from the Home Depot for $25. You're almost gauranteed to save with this one.
  3. What type of thermostat and lighting is in the apartment? Consider switching out old thermostats with a new, programmable model and replacing incandescents with soft-hue CFLs (newer models have much better quality)... hooking up the thermostat is easier than it sounds and you can take both thermostat and CFLs with you when you move!
  4. Are the appliances ENERGY STAR rated? Appliances are a little bit trickier, since landlords don't always spring for the latest models, but maybe they'll split the difference: you offer up your expected annual savings from an EnergyStar replacement and get a shiny new model in return.
  5. Does the weatherstripping need to be replaced? Is the white trim around doors and windows old and cracked? Roll up you sleeves and grab a $10 caulking gun. You can save well and make your home less drafty in just an afternoon.
When I lived in upstate New York, my rent was only $400/month, but my gas heating bills reached nearly $250 in the winter... in retrospect, we probably should have nabbed a chimney balloon and gotten some weatherstripping.

How much can you save by taking following these simple recommendations? Sign up for Wattzy and you can find out now.

Thursday, August 12, 2010

Who cares about energy efficiency? Nearly half of Americans, actually.

Recently I’ve noticed a lot of resistance to the basic idea that consumers care about their home energy usage. The arguments supporting this position often cite the “average” American consumer – a statistical construct.

This is a deeply flawed approach that blurs distinct segments of consumers and fails to acknowledge extensive research indicating that nearly half of American consumers are ready and willing to buy EE products and services.

Marketing 101 teaches us that effective marketing campaigns are built on three cardinal elements: Segmentation, Targeting and Positioning. Too often in analyzing the market for EE products and services, observers and managers forget about Segmentation.

Here are a few recent examples:

The observation that "The average customer thinks about their [sic] utility bill 6 minutes per year.” That may well be true, but who is this “average customer”? And do they engage with home energy concepts elsewhere? Website visitation data from Compete.com shows that nearly 3 million consumers spend 5 minutes PER MONTH at energy efficiency websites.

An analysis showing home energy expenditures account for only 2.2% of the average American’s wallet. Yet, “Sensitivity to cost” is the least important attribute of the most desirable segment of EE product and service consumers (see below).

I have seen (and made) this ‘one size fits all’ mistake made many times, even by EE program managers.

Instead of dwelling on the negative, I want to suggest that EE marketers can learn from more mature consumer-facing industries, such as telecom and financial services, which have refined segmentation-driven marketing strategies over decades of practice.

IBM has done one such study that breaks down utility customers along “Decision-making initiative” and “Disposable income available for energy choices.”

Energy Stalwarts, the most desirable segment, have both the interest and income to act on energy choices. Frugal Goal-Seekers also represent an attractive segment if incentive programs, such as Home Star and PACE, bring down the upfront cost. Together they comprise a whopping 45% of utility customers.

This finding is consistent with the Shelton Group’s annual UtilityPulse survey, which confirms that “just under half of the [America] population will buy energy-efficiency products and services.”

While these studies are by no means the 'final word' in energy efficiency research, I believe they are indicative of a wave of consumer-driven demand for EE products and services that’s just on the horizon.

In my next post, I’ll look at how marketers can accelerate this demand for EE products and services with targeting and positioning designed to reach and persuade these high value segments.

Friday, July 23, 2010

HOME STAR and Energy Savings

HOME STAR took a big step forward yesterday when Senate Majority Leader Harry Reid announced the residential energy efficiency retrofit program will be included in a stripped down energy and climate bill.

The $6 billion HOME STAR program offers rebates of up to $12,000 to homeowners, anywhere in America, for making their homes more energy efficient and promises to retrofit over 3 million homes.

HOME STAR is designed to jump start the long term development of the residential retrofit industry. The program will enable home energy contractors to develop sustainable business that will last long after two years, when the HOME STAR funding runs its course.

A major value proposition of the residential retrofit industry is energy savings. HOME STAR ensures homeowners will maximize their energy savings by mandating that contractors take a a whole-house approach to retrofitting. The whole-house approach adapts a variety of measures to each home's unique characteristics and occupant's budget.

Wattzy ensure the efficacy of residential energy efficiency retrofits by tracking the energy savings of homes. We look at the before and after impact of retrofits using homeowner's utility bills and sophisticated weather normalization algorithms to determine how much energy homeowners can and do actually save.

The good news is that energy efficiency retrofits work! Homeowners on Wattzy are saving hundreds and, in some cases, thousands of dollars every year on utility bills, as well as dramatically reducing their carbon footprints.

This is a big week with HOME STAR on the goal line. Please call and write your Senator today and ask them to support HOME STAR for the sake of saving energy and making our planet a safer, cleaner place.

Wednesday, July 7, 2010

8 Ways to Save in a Heat Wave

A heat wave is scorching the Eastern US this week. Here's 8 ways you can stay cool while saving money and energy.

  1. Reduce your home's cooling load by effectively shading east and west windows. When possible, delay heat-producing activities such as dish washing until the evening. Close curtains during the day, and install awnings on south-facing windows.
  2. In you're running an AC, keep your house closed tight in the daytime to keep unwanted heat and humidity out.
  3. Cook outside on warmer days to take advantage of the sun's energy. Give your air conditioner a break by not creating heat from your oven.
  4. Keep lamps or TVs away from the air conditioner thermostat. The heat they generate will cause your air conditioner to run longer, running up bills unnecessarily.
  5. Turn your thermostat up. During warm weather, set your thermostat as high as possible, given health and comfort considerations and drink plenty of fluids. Turn thermostats to 78 degrees when at home; 85 degrees when away. Use fans to circulate cool air.
  6. Use ceiling fans wisely. Ceiling fans create enough air movement in a room to make it feel cooler by four degrees or more. They use only about as much energy as a 100-watt light bulb. Since you will feel cooler, make sure that you turn up your thermostat to 80 degrees or higher to save on your energy costs.
  7. Tune up your air conditioner. An improperly charged air conditioner uses significantly more energy. Clean your AC's filters for optimal performance.
  8. If you own a pool, use pool covers to prevent heat loss and evaporation. Operate pool filters and cleaning sweeps efficiently. Switch pool filter and sweeper operations to off-peak hours and ideally during night time hours.

Friday, July 2, 2010

Uncle Sam Wants YOU To Have A Green 4th of July



Happy 4th of July Everybody!

(Thanks for GreenTech Media for the Graphic.)

Thursday, July 1, 2010

Meet Boston's Energy Efficiency Innovators on 7/22

Wattzy and our good friends at the Green Light Distkt are co-hosting an event on July 22. Come join us!

Thursday, July 22, 2010 from 6:00 PM - 7:30 PM (PT)

NEXUS Green Building Resource Center
38 Chauncy Street
7th Floor
Boston, MA


Seating is limited. Please register!

Who should attend?
  • Young clean tech professionals in Boston looking to meet their peers
  • Industry professionals interested in keeping up to date on local developments
  • Influential bloggers, media interested in the clean tech industry

Who will be presenting?
  • Geoff Chapin - Founder, CEO at Next Step Living
  • Brenden Endicott - Senior Manager, Energy Markets at EnerNOC
  • Martin Flusberg - Founder, CEO at Powerhouse Dynamics
  • Lilah Glick - Director, Community Outreach at Cambridge Energy Alliance
  • Alex Patriquin - Founder, CEO at Wattzy

We will be using the hashtag: #kingpins to discuss and share media (video, photos, audio, etc) about this event via Twitter.

We hope you can make it!

Monday, June 28, 2010

Win Red Sox Tickets from MassSave

MassSave is giving away Red Sox tickets!


Just go to MassSave.com/playball and tell them in 250 words or less how you've tried to save energy.

Haven't tried to save energy before? What are you waiting for?! :)

Wattzy can give you instant recommendations on how to save. Sign up is free and only takes a minute.

You can automatically import your utility billing history from participating MassSave utilities (like NStar and National Grid) and receive instant recommendations that take into account your home's size, energy usage patterns and other significant factors. We'll tell you the best ways to save energy and money in YOUR home.

Is it worth the effort??? DEFINITELY. You can be sure by tracking your energy savings on Wattzy. We'll normalize for weather variation and show you exactly how much you and other MassSave participants are saving, so you can be sure that saving energy is worth the effort.

How much can you save? Find out now by signing up for Wattzy. Then tell MassSave at MassSave.com/playball. You'll save energy, money and even get a chance at free Red Sox tickets!