- Ask to see the utility bills! Seems pretty obvious, but few people do it in retrospect. Try to get a year's worth of bills as costs vary with seasonal weather. Alternatively, and much simpler, ask the current tenants if you can see their profile on Wattzy!
- Is the water heater insulated? If you find an uninsulated hot water heater, wrap it up with a special blanket you can get from the Home Depot for $25. You're almost gauranteed to save with this one.
- What type of thermostat and lighting is in the apartment? Consider switching out old thermostats with a new, programmable model and replacing incandescents with soft-hue CFLs (newer models have much better quality)... hooking up the thermostat is easier than it sounds and you can take both thermostat and CFLs with you when you move!
- Are the appliances ENERGY STAR rated? Appliances are a little bit trickier, since landlords don't always spring for the latest models, but maybe they'll split the difference: you offer up your expected annual savings from an EnergyStar replacement and get a shiny new model in return.
- Does the weatherstripping need to be replaced? Is the white trim around doors and windows old and cracked? Roll up you sleeves and grab a $10 caulking gun. You can save well and make your home less drafty in just an afternoon.
The Wattzy Blog
Because knowledge is LESS power.
Tuesday, August 24, 2010
Apartment Hunting? Keep those Energy Bills Down.
Thursday, August 12, 2010
Who cares about energy efficiency? Nearly half of Americans, actually.
This is a deeply flawed approach that blurs distinct segments of consumers and fails to acknowledge extensive research indicating that nearly half of American consumers are ready and willing to buy EE products and services.
Marketing 101 teaches us that effective marketing campaigns are built on three cardinal elements: Segmentation, Targeting and Positioning. Too often in analyzing the market for EE products and services, observers and managers forget about Segmentation.
Here are a few recent examples:
• The observation that "The average customer thinks about their [sic] utility bill 6 minutes per year.” That may well be true, but who is this “average customer”? And do they engage with home energy concepts elsewhere? Website visitation data from Compete.com shows that nearly 3 million consumers spend 5 minutes PER MONTH at energy efficiency websites.
I have seen (and made) this ‘one size fits all’ mistake made many times, even by EE program managers.
Instead of dwelling on the negative, I want to suggest that EE marketers can learn from more mature consumer-facing industries, such as telecom and financial services, which have refined segmentation-driven marketing strategies over decades of practice.
IBM has done one such study that breaks down utility customers along “Decision-making initiative” and “Disposable income available for energy choices.”
This finding is consistent with the Shelton Group’s annual UtilityPulse survey, which confirms that “just under half of the [America] population will buy energy-efficiency products and services.”
While these studies are by no means the 'final word' in energy efficiency research, I believe they are indicative of a wave of consumer-driven demand for EE products and services that’s just on the horizon.
In my next post, I’ll look at how marketers can accelerate this demand for EE products and services with targeting and positioning designed to reach and persuade these high value segments.
Friday, July 23, 2010
HOME STAR and Energy Savings
Wednesday, July 7, 2010
8 Ways to Save in a Heat Wave
A heat wave is scorching the Eastern US this week. Here's 8 ways you can stay cool while saving money and energy.
- Reduce your home's cooling load by effectively shading east and west windows. When possible, delay heat-producing activities such as dish washing until the evening. Close curtains during the day, and install awnings on south-facing windows.
- In you're running an AC, keep your house closed tight in the daytime to keep unwanted heat and humidity out.
- Cook outside on warmer days to take advantage of the sun's energy. Give your air conditioner a break by not creating heat from your oven.
- Keep lamps or TVs away from the air conditioner thermostat. The heat they generate will cause your air conditioner to run longer, running up bills unnecessarily.
- Turn your thermostat up. During warm weather, set your thermostat as high as possible, given health and comfort considerations and drink plenty of fluids. Turn thermostats to 78 degrees when at home; 85 degrees when away. Use fans to circulate cool air.
- Use ceiling fans wisely. Ceiling fans create enough air movement in a room to make it feel cooler by four degrees or more. They use only about as much energy as a 100-watt light bulb. Since you will feel cooler, make sure that you turn up your thermostat to 80 degrees or higher to save on your energy costs.
- Tune up your air conditioner. An improperly charged air conditioner uses significantly more energy. Clean your AC's filters for optimal performance.
- If you own a pool, use pool covers to prevent heat loss and evaporation. Operate pool filters and cleaning sweeps efficiently. Switch pool filter and sweeper operations to off-peak hours and ideally during night time hours.
Friday, July 2, 2010
Thursday, July 1, 2010
Meet Boston's Energy Efficiency Innovators on 7/22
- Young clean tech professionals in Boston looking to meet their peers
- Industry professionals interested in keeping up to date on local developments
- Influential bloggers, media interested in the clean tech industry
- Geoff Chapin - Founder, CEO at Next Step Living
- Brenden Endicott - Senior Manager, Energy Markets at EnerNOC
- Martin Flusberg - Founder, CEO at Powerhouse Dynamics
- Lilah Glick - Director, Community Outreach at Cambridge Energy Alliance
- Alex Patriquin - Founder, CEO at Wattzy
Monday, June 28, 2010
Win Red Sox Tickets from MassSave



